Digital media has rapidly become the dominant force in marketing. This course introduces students to the fundamentals of Digital Marketing, covering major platforms like Facebook, YouTube, Google, TikTok, and others. Students will learn the essential digital terms such as CPM, CPC, CPL, and how to execute successful campaigns using advertising dashboards. The course is designed for beginners and professionals alike, empowering learners to run, track, and optimize campaigns across digital channels in both English and Urdu.

Course Learning Outcomes (CLOs):

By the end of this course, students will be able to:

• Create and run Facebook campaigns
• Develop YouTube and SEM ad campaigns
• Execute 3rd party campaigns and apply tracking techniques
• Plan and evaluate influencer marketing strategies
• Understand and apply DMP and DSP systems
• Qualify for basic level Google Certification