E-Commerce, Social Media Marketing (SMM) & Search Engine Optimization (SEO)

This course provides a practical introduction to Search Engine Optimization (SEO) and Google Ads. Students will learn how to create content that ranks on Google, drive organic traffic, and run Google Ads campaigns to generate leads. Hands-on activities using real tools like Google Keyword Planner, SEMrush, and Google Analytics will ensure students develop market-relevant skills.

Course Learning Outcomes (CLOs):

By the end of this course, students will be able to:

Understand the basics of Search Engine Optimization (SEO)
Conduct keyword research using modern tools
Utilize keywords effectively in content creation
Optimize content for better ranking
Design and monitor Google Ads campaigns using analytics tools

Tranform Your Future With CADS

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AI Summer Camp -2025

to unlock your path to a future-proof career.

Learn in our Next-Gen Classroom

Experience hands-on training in an immersive environment equipped with modern technology, collaborative spaces, and real-time mentorship.

Fully Equipped Labs

Modern labs with high-speed internet and advanced systems.

Expert Instructors

Certified trainers with real-world industry and academic experience.

Career-Ready Skills

Gain job-focused skills aligned with industry needs and certifications.

Centre of AI & Digital Skills (CADS)
The Islamia University of Bahawalpur (IUB)